Sarah Kleist – The Website Week Kit

Sarah Kleist – The Website Week Kit: A Better Way to Run Your Web Design Business

There’s a particular kind of frustration that comes with freelance web design.

You finish one client’s homepage, but the project can’t move forward because the client hasn’t sent the remaining copy. Another client is still choosing between two versions of a design. A third has requested additional pages that were never included in the original scope.

Meanwhile, a new inquiry arrives, and you have no idea when you can realistically take on another project.

The problem isn’t necessarily your ability to design websites. It may be the way your business handles everything surrounding the design work.

Sarah Kleist – The Website Week Kit addresses that side of the business.

Rather than teaching website design from scratch, Sarah focuses on creating a more structured client experience. The idea is to organize website projects around a defined process, establish clearer responsibilities, reduce unnecessary delays, and give designers a better understanding of their time and capacity.

The program is built around Sarah’s Website Week method, a project-delivery approach she says she has developed and refined over several years of working with clients.

Its central message is straightforward: a well-organized website project doesn’t need to remain open-ended for months.

The thinking behind the Website Week method

Traditional freelance website projects can become difficult to manage when there are no clear boundaries.

A designer might be working on several websites simultaneously, switching between projects whenever a client sends feedback or requests another revision. The result is a schedule that becomes increasingly unpredictable.

Even when the design work itself is progressing well, the business can feel disorganized.

Sarah’s approach introduces a different way to structure projects.

Instead of allowing each client website to become an ongoing task with an uncertain finish date, the Website Week method uses a defined sequence of work.

The designer establishes the project scope, prepares the client before the design period begins, organizes the required materials, and follows a planned workflow.

The objective is to concentrate the work into a contained period instead of constantly switching between unfinished projects.

This can make it easier to understand:

• When a project begins and ends.
• What information must be collected before design starts.
• Which tasks belong to the designer.
• What the client is responsible for providing.
• When feedback and revisions take place.
• How many projects can realistically fit into a month.

The one-week timeline is the signature approach, but Sarah explains that the underlying framework can also be adjusted to fit different working styles and project sizes.

Inside the masterclass: understanding the complete process

The core training is a walkthrough of Sarah’s website project process, from the early client stages through to project completion.

Rather than focusing only on how a page is designed, it examines the sequence of decisions and activities that make the entire service easier to deliver.

1. Organizing the project before design begins

One of the most important parts of a contained website project happens before the designer opens the design software.

A client may have a business idea, a logo, a collection of photographs, and some written content, but that doesn’t necessarily mean the project is ready to begin.

Missing information can quickly become a source of delay.

The Website Week process emphasizes preparing the client and collecting the necessary information before the main design period starts.

This includes understanding the business, gathering website requirements, organizing brand information, and clarifying what the project needs to accomplish.

A more organized preparation stage helps reduce the number of unanswered questions that appear halfway through the project.

2. Following a day-by-day workflow

The defining feature of the Website Week method is its structured project schedule.

Sarah’s masterclass explains the process day by day, including what happens, in what order, and why.

This is useful because many independent designers rely on memory and personal habits to manage their projects.

They know what needs to happen, but they may not have documented a repeatable system.

A defined workflow gives each project a clearer structure.

Instead of repeatedly deciding what to work on next, the designer has an established sequence to follow.

The advertised training also includes efficiency techniques Sarah has developed while working through client projects.

The purpose is not simply to work faster for the sake of speed. It is to reduce unnecessary decision-making, avoid repeated tasks, and make the overall process easier to manage.

3. Making template customization work

The word template can be controversial among designers.

Some creative professionals see templates as limiting, while others recognize that a well-chosen starting point can save time without compromising the final result.

Sarah discusses her philosophy around template customization and explains how templates fit into her website design process.

The important distinction is between using a template without thought and using it as a structured foundation for a custom client project.

A designer still needs to understand the client’s brand, audience, content, and goals.

The template becomes a starting point rather than the entire creative solution.

This approach may appeal to independent designers who want to offer more efficient website projects while maintaining a thoughtful visual result.

4. Handling branding and client-written copy

Website projects become more complicated when the designer is also responsible for branding or when the client is writing their own website copy.

These additional responsibilities can easily disrupt a tightly planned schedule.

For example, a designer may finish the visual direction but have to wait for the client to complete their website text. Another project may require brand development before the actual website work can begin.

The Website Week Kit addresses these situations.

Sarah explains how she handles projects that include branding and how to manage clients who are responsible for writing their own copy.

The emphasis is on keeping responsibilities clear and preventing the designer from unintentionally becoming an unpaid copywriter.

This is particularly useful for creative service providers who offer multiple related services but want to avoid allowing every project to expand beyond its original scope.

5. Managing larger websites

Not every client needs a small website.

Some projects involve additional pages, more complicated content structures, and a larger amount of design work.

Trying to force every project into a seven-day schedule can create unnecessary pressure.

The masterclass includes guidance on handling projects that are objectively too large to complete within a week.

This includes thinking about the project scope and how to charge appropriately when the work needs a longer timeline.

The broader lesson is that a sprint-based process does not mean accepting every project under identical conditions.

A designer needs to understand the amount of work involved and establish a realistic agreement with the client.

Sarah also explains that the Website Week framework can be adjusted to fit longer project timelines.

6. Selling website design sprints as a premium service

A faster project timeline can sometimes be misunderstood as a cheaper service.

Designers may worry that offering a website in a week will make their work appear rushed or less valuable.

Sarah addresses this positioning challenge through the sales side of the training.

The masterclass explores how to communicate the value of a contained website project through the sales page, proposal, and discovery call.

The goal is to explain why the process is beneficial to the client, what is included, what is expected from them, and how the project will move from beginning to completion.

This matters because a premium service is not defined only by how quickly the designer works.

It also depends on the clarity of the offer, the quality of the experience, the value delivered, and the expectations established before the project begins.

A well-positioned sprint can give clients a clearer commitment and a more predictable process.

The Notion Client Portal: a reusable project workspace

Alongside the masterclass, the Website Week Kit includes a Notion client portal.

This is one of the more practical parts of the package because it gives designers a resource they can reuse instead of creating a new project-management structure for every client.

The advertised portal includes brand questionnaires, website questionnaires, and a daily workflow system.

Brand and website questionnaires

Getting the right information from a client is an important part of preparing a website project.

A brand questionnaire can help the designer understand the client’s business, personality, visual preferences, and overall direction.

A website questionnaire can collect information about the pages required, website functionality, content, and other project requirements.

Having these resources organized in one place can make onboarding more consistent.

It also gives clients a clearer idea of what information they need to provide.

Daily workflow system

The portal includes a daily workflow system designed to support the Website Week process.

This provides a structured place to organize the work and follow the project sequence.

Rather than relying entirely on scattered emails, notes, and personal reminders, the designer can use a reusable workspace to keep important project information together.

The exact Notion setup and its suitability for a particular business will depend on how the designer chooses to customize it.

Bonus lesson: creating a stronger website proposal

A proposal is more than a document containing a price.

It is an opportunity to explain what the client is purchasing, how the project will work, what is included, and which responsibilities belong to each party.

The Website Week Kit advertises a bonus lesson focused on structuring a website design proposal.

This material is relevant even to designers who do not intend to use the exact one-week process.

A clearer proposal can help communicate:

• The project scope.
• Deliverables and page requirements.
• The project timeline.
• Client responsibilities.
• Feedback and revision expectations.
• Pricing and payment arrangements.
• Any additional services available.

The objective is to reduce misunderstandings before work begins.

Bonus lesson: mapping capacity and pricing

Knowing how to design a website is one thing. Knowing how many websites you can comfortably deliver each month is another.

A designer who consistently accepts too many projects may end up with a crowded calendar and unpredictable income.

The capacity and pricing bonus is designed to help users think more carefully about the relationship between their available time, project workload, pricing, and revenue.

For example, a designer might review:

• How much time is available for client work.
• How many project weeks fit into a month.
• How much preparation and administration each project requires.
• What revenue each project contributes.
• How much capacity should remain for the designer’s own business and personal commitments.

The kit also advertises a capacity calculator within the Notion resource hub.

Sarah notes that AI was used to create this calculator, although she explains that AI is not used in her own website design process and the calculator is optional.

This distinction is worth understanding: the product is a web design business systems workshop, not an AI website-building course.

Can the process work with different website platforms?

The underlying Website Week framework is presented as adaptable to different website platforms.

However, Sarah’s own professional experience is primarily with Showit, and the specific design-speed tips and demonstrations are based on that platform.

The distinction is important.

The broader principles of onboarding, project scope, client communication, workflow organization, and sprint positioning can be relevant to designers using other platforms.

The more platform-specific efficiency demonstrations may require adjustments if you work with WordPress, Webflow, Squarespace, Shopify, or another website builder.

Designers should evaluate which parts of the training transfer directly to their existing workflow.

Frequently Asked Questions

1. What is Sarah Kleist’s Website Week Kit?

The Website Week Kit is a business training program that helps website designers organize their client projects, improve onboarding, establish clearer timelines, manage scope, and create a more repeatable website delivery process.

2. Does the kit teach website design from scratch?

No. The main focus is the business and project-management side of website design. It covers client processes, workflow organization, pricing, proposals, and project delivery rather than teaching the technical fundamentals of web design.

3. What is the Website Week method?

It is Sarah Kleist’s structured approach to completing client website projects within a defined working period. The method organizes the work into a day-by-day process with preparation, client communication, design activities, and project completion.

4. Does the kit include a Notion template?

Yes. The advertised package includes a reusable Notion client portal with brand questionnaires, website questionnaires, and a daily workflow system.

5. Is The Website Week Kit suitable for beginners?

Yes. Sarah’s official sales page states that newer web designers can benefit from the process and client-management systems. However, the program is not a substitute for learning the actual technical and creative skills needed to design websites.

6. Does it work with WordPress, Showit, Squarespace, or Webflow?

The overall project framework is designed to be adaptable across website platforms. However, Sarah’s specific design-speed demonstrations are based on Showit, so some platform-specific techniques may need adjustment.

7. Does the kit teach how to handle larger websites?

Yes. The masterclass includes guidance on scoping projects that are too large for a one-week timeline and deciding how to charge for a longer project.

Who is The Website Week Kit designed for?

This program is most relevant to independent creative professionals who already provide website or branding services.

Freelance website designers

Designers who are tired of managing several overlapping projects may appreciate the emphasis on contained timelines, organized onboarding, and predictable project stages.

Brand designers expanding into websites

Creative professionals who already understand visual branding but feel overwhelmed by the additional moving parts of website projects may find the client and workflow systems useful.

Self-employed creative entrepreneurs

People who want to build a business around defined projects rather than an endless queue of unfinished work may find the capacity and pricing lessons relevant.

Newer web designers

The official page also welcomes beginners. The systems can help new designers think about client onboarding, proposals, and project organization earlier in their careers.

Small creative studios

A small team may use the framework as a starting point for documenting its own client delivery process.

The training is less suited to people looking for a technical website development course, advanced coding instruction, or a detailed tutorial on building ecommerce websites.

What this kit does not teach

It is important to understand the scope before purchasing.

The Website Week Kit is primarily about the business process surrounding website design.

It is not advertised as a course teaching the fundamentals of visual design, HTML, CSS, JavaScript, advanced web development, or a complete ecommerce development workflow.

It also does not teach an AI-based website creation system.

Sarah’s official FAQ explains that the workshop focuses on the process, client systems, and sales systems rather than teaching the actual craft of designing websites.

That makes the program more specific than a general web design course.

Final thoughts

The Website Week Kit is built around a problem many freelance designers understand: client work can become difficult to manage when timelines, responsibilities, and project boundaries are unclear.

Sarah Kleist’s approach offers a more structured alternative, with a day-by-day website process, client questionnaires, a reusable Notion portal, proposal guidance, and lessons on pricing and capacity.

The biggest takeaway is not necessarily that every website must be completed in seven days.

It is that a designer can build a business around contained projects, clearer expectations, and a repeatable delivery system.

For freelance web designers who want to spend less time chasing client materials and managing overlapping projects, that is a practical business skill worth developing.